Empowering Breakthrough Brands
with Trade Mark Registration.

We appreciate great Australian brands & work collaboratively with Founders to protect trademarks with heart.

Celebrating 10 Years, filing thousands of trademarks - Tried, Tested, Trusted TM Experts - nothing less.

CLIENT PARTNERS

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CLIENT PARTNERS -

Our why:

We are driven by a profound belief: that trademarks form the bedrock of breakthrough brands. 

We understand that building a brand is not just a transaction, but a deeply human endeavour. It's about the relationship you have with your business, the painstaking effort you've invested, and the pride you take in what you've created. 

We see trademarks as more than legalities; they are the essence of exclusivity, a key pillar to a thriving brand. 

We champion your brand, guiding you with integrity and transparency through every stage of your journey. 

We're not just here to take your money and file paperwork; we're here for the upfront investment in your brand's future. 

We're the honest guide you can rely on, ensuring that your brand stands strong and unique in a crowded market. 

With The Trade Mark Co, you are partnering with an attorney through a seamless and enjoyable process. 

We're not just a service; we're your dedicated advocate, invested in your success, ready to celebrate every milestone. 

With The Trade Mark Co, it's not just about filing; it's about flourishing.

Hi, I’m Cassandra,

For over 15 years I have had an unwavering commitment to breakthrough brands and founders, registering thousands of trademarks in Australia and abroad. ‘Brand confidence’ is my top priority and I am dedicated to helping founders navigate the trademark landscape with ease, professionalism and peace of mind with no-nonsense trade mark advice. 

Our Process

The Process - The Trademark Co.

01 - Search

Research if your TM is available, identify potential barriers, strategise on how to gain acceptance & high level protection for your brand.

02 - File

Expertly crafted trademark applications - we draft and file your TM with the Trade Mark Offices in Australia and internationally.

03 - Examination
& Opposition

 We work closely with you to simplify this often daunting part of the process. You do you, while we take care to ensure your TM is accepted with ease & value for money.

04 - Registration
& Renewal Management

We ensure your trademark is secure for the 10 year registration term, ensuring maintenance documents and renewals are met. You can call on us anytime.

WORDS FROM THE HEART

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WORDS FROM THE HEART |

  • 'The Trademark Co has become an integral part of our success'

    ‘The TM Co has assisted us in protecting the HOMEBODII trademark in over ten countries. This has enabled us to build a strong and valuable trademark portfolio, which is proving to be invaluable in preventing infringement, and ensuring enforcement is relatively easy. In today's business landscape, where protecting our clothing brand is of utmost importance, The Trademark Co has become an integral part of our success.’

    Ingrid Bonnor, Homebodii

  • 'Loyal, Trustworthy & Informative'

    ‘I have now worked with The trademark co for 10 years and we have had approximately 80 trademarks filed and approved with them - and counting. We have also had them represent us on a few occasions which completely took the stress out of the situation for me. Will never detour from the Trademark co. They are loyal, trustworthy and informative.’

    Vanessa Lyndon Gray, Vanessa Megan Naturaceutical™ Skincare

  • 'A hassle-free & informative experience'

    ‘Working with The Trade Mark Co has been been a hassle-free and informative experience. Cassandra has kept us updated at every stage of our Trade Mark process and continues to provide support to further ensure our brand is protected in the future. We would highly recommend The Trade Mark Co to any business looking to embark on a Trade Mark journey.’

    Karyn McKenzie, BEING Skincare

  • 'Suits my business perfectly'

    ‘It's been so easy working with Cass. A pleasure even. I came to her with pretty basic knowledge about trademarking and the classes I was looking into for Offline. She helped me understand which ones were necessary to begin with and which ones could wait. This meant the investment could be spread out over a couple of years which suits my business perfectly.’

    Alison Rice, Offline

  • Welcoming, Insightful & Genuinely interested in our business

    Registering our TM was something we never thought we needed until we did! We were so lucky we found The Trademark Co early and realised how important registering our TM was.

    Cassandra was amazing to work with, she was like our legal translator in all things TM. Right from the start she was welcoming, insightful and genuinely interested in our business and making sure we were protected. Her expertise, knowledge and efficiency was incredible.

    We highly recommend The Trademark Co. especially to other small business retailers who have ecommerce stores.

    Tarsh, Keel Surf Supply

Connect with us

Did you know that trademarks are the only form of IP (intellectual property) that NEVER expire! (So long as you pay you renewal fees every ten years)! Oh and Trade Secrets can be kept exclusively yours so long as they are legitimately kept secret (t
When you see the R in circle ®️on a brand name, what comes to mind for you? When you see your brand with the ®️on it, how does that feel in your body? A registered trademark is not just a valuable tangible asset, it is a feeling. As a busine
Beautiful @vanessameganskincare founder Vanessa gifted us this wonderful endorsement - “As a small business owner with ideas that I wanted to protect, I engaged a large company in the city to trademark quite a few of our items. I had very limit

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