Services
OUR PROCESS
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OUR PROCESS -
01 - Search
Research if your TM is available, identify potential barriers, strategise on how to gain acceptance & high level protection for your brand.
02 - File
Expertly crafted trademark applications - we draft and file your TM with the Trade Mark Offices in Australia and internationally.
03 - Examination
& Opposition
We work closely with you to simplify this often daunting part of the process. You do you, while we take care to ensure your TM is accepted with ease & value for money.
04 - Registration
& Renewal Management
We ensure your trademark is secure for the 10 year registration term, ensuring maintenance documents and renewals are met. You can call on us anytime.
The Trademark Co exists to deliver ‘brand confidence’ via our trade mark registration services in Australia, New Zealand and across the globe.
We consider that securing a trademark, or, at the very least, seeking well-informed trademark search guidance for your chosen brand, represents the inaugural and pivotal move in the intricate journey of establishing a new business. Our clients understand that we are the first point of call when that epic new brand name comes to them!
OUR SERVICES
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OUR SERVICES -
01
Search
Is your Brand name legally available for use?
We collaborate with you for an 'hour of power' - our TM INSTANT INSIGHT Consult Call is a live Trademark Search and strategy consultation on your trademarks for instant insight and all of your questions answered.
For over ten years of client partnerships, we have witnessed that once that ‘perfect’ brand name is chosen, things start to move VERY quickly in the development - branding, website, packaging, etc. However, the trademark checks are priority before you invest in any of the above - and before you are too emotionally invested in the name!
What you get:
A collaborative, human approach to searching your new brand name. Say goodbye to pouring over written reports and hello to a dynamic and collaborative experience.
We provide you with our availability advice and trademark filing strategy in real time.
Professional advisory on registerability, review the Australian trademark database, the Global Brand Database, Instagram and socials, business and company name registrations etc
This is a must-do for new businesses and brands looking for immediate clarification on their chosen name, and ready to take the next step towards ownership of their trademark.
A dynamic and collaborative experience designed for those who value precision and efficiency.
Say goodbye to complex legal intricacies and hello to immediate, insightful answers - we deliver your trademark filing strategy directly after our call, fast tracking your brand to filing.
02
Filing your Trademark
We file trademarks in Australia & internationally
The sooner we file that trademark application the better as trademarks are generally registered on a first to file basis. Be the first in line for success; trust us to file your trademark correctly from the start.
We take the time with you to understand the commercial goals, the goods and services of the business, countries of importance, positioning, competition and potential product/service extensions. We then strategically craft top-quality trademarks to ensure your application’s success and registration as soon as possible - saving you time and preventing DIY mistakes.
Book a Discovery Call or fill out our Enquiry Form to work with us on your new trademark.
03
Examination / Opposition
Trade mark not accepted? Let us help.
While it's common for trademark applications to face initial rejections from Trade Mark Office Examiners, rest assured that we have a success rate of over 90% in working through these challenges. At The Trademark Co, our goal is zero anxiety for our clients - we ensure the trademark exam process is straightforward and efficient. With over 15 years of trademark prosecution experience, we can navigate the complexities, providing you with clear, cost-effective trademark advice and a winning strategy to ensure your applications are approved.
DIY Trademark Fail? Do not give up hope yet
Why not send us the report for our review? When you work with The Trademark Co, you'll quickly realise that trademark matters don't have to be bogged down in complexity or expensive. We will help you cut through the red tape, serving you with sharp, succinct trade mark examination report advice and the right strategy to ensure your trade mark applications are accepted ASAP.
Got a tricky Trademark issue? Let us respond to that for you!
04
Registration / Renewal
We Protect & Preserve your Trademark Portfolio
Once your trademark is registered, we will send you the glorious registration certificate and all the advice you need to reflect upon for the ten year registration term. Your registration equals exclusive ownership rights over your brand. You can use the ® and infuse that big ™ energy (‘brand confidence’) into all you do moving forward - without looking over your shoulder ever again. You have access to us any time you need, we will handle the maintenance, communications with trademark offices, and ensure renewals every ten years to uphold your exclusivity ever after.
Trademarks are an indefinite asset - their value will only grow with time - and one day you may license, assign or sell this asset (you can thank us later!).
If you would like The Trademark Co to look after your trademarks or audit your existing trademark portfolio, please Book a Discovery Call.
CLIENT PARTNERS
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CLIENT PARTNERS -
Client Love.
“Cassandra has been great to work with over the years. She has been able to overcome some difficulties with obtaining trademarks with creative and ultimately successful strategies. It has been so great to be able to hand over this really important aspect of our business with confidence knowing that what needs to be done will be.”
Miriam ter Borg, Sol Cleanse
“As an accountant, even before we register the company, I enquire with the client about trademarks - new brand names need to be checked before investing in domains, design, etc, so I always recommend Cassandra to my clients so they do their due diligence checks first, and my clients always thank me for it. Cassandra is just so easy to work with - a delight!"
Amanda Johnson, AKJ Business Services
“Working with Cassandra at The Trademark Co these past 8 years has been such a positive experience, addressing all of my company’s trademark needs seamlessly and with depth of knowledge and attention to detail that instils confidence instantly.”
Sharon McGlinchey, MV Skincare